Marketing Ph.D. program will provide you with a focus and a specialization in a particular field within Marketing. The marketing field, in conjunction with its bases in psychological, sociological, anthropological, economical and mathematical research, is very rich. Research topics can range from consumer decision making and consumer culture to mathematical models and marketing strategy. We invite applications from future colleagues who are interested in a state-of-the art scholarship in one of four areas within marketing:

1) Marketing strategy, which entails managerial topics such as innovation and new product development, market-oriented knowledge, relationship marketing, and distribution channel management (economics theoretical base),

2) Consumer decision making, which entails individual consumer’s preferences and choices (psychology theoretical base),

3) Consumer culture theory or cultural marketing, which entails studying consumers in their sociocultural and political context (sociology and anthropology theoretical base), or

4) Marketing, quality-of-life, and public policy (economics or psychology or sociology theoretical base).

Examples of research topics in each of these areas are:

1. Global product alliances, product innovation and firm market value, new product development and portfolio management, market-based resources and capabilities, supply chain management, international distribution channel management, relationship marketing and trust

2. Consumer satisfaction, consumer risk taking 

3. Consumption rituals, advertising and consumer culture, globalization and consumption, history of consumption, markets, and consumer cultures,  consumption communities, issues of ownership in (post)modern markets

4. Proactive public policy research in marketing, marketing and quality-of-life

Our Ph.D. program is unique in that it combines strengths typically associated with North American and European programs: it integrates a solid analytical training with a scholarly theoretical emphasis.  The program is based on four pillars: strong analytics, strong theory, sound research skills, and international experience.  International experience is important to prepare our future colleagues to the global nature of scholarship and research. International experience entails activities such as a semester or a year abroad and international seminars or conferences at Bilkent and elsewhere.

Marketing MS program is also research-focused. It is designed for those who plan to continue their education in a Ph.D. program or acquire depth in marketing for their future careers. It will prepare you for further education in the field of marketing. Upon completion of this program graduates will also be able to perform marketing analysis, marketing research, and marketing consultancy or management functions in various organizations.